Fusion Alliance (now New Era Technlogy) is a technology firm focused on helping customers with their Digital Transformation.
I served as the creative director for the internal marketing team. I handled everything from the website, to graphics, articles, one-pagers, icon sets, ads, ebooks and more.
The website was the main selling tool and housed a lot of optimized content from service pages, to articles and case studies. Because of Fusion’s expansive breadth of services, the navigation and organization of the site was particularly challenging. The relaunch of the site showed a lot more engagement and developed numerous leads that lead to sales.